The Brand Story

A scent for every moment;
a reason for every season.

The language of scent is one we’ve reimagined in many ways, but at the heart of it; it is a reflection of our inner world and a light that glows from within. We are guided by the idea of how a scent is able to entirely change a mood or space; a ‘state of mind’—a belief in the joy of shared moments; in the beauty of our everyday; in the warmth of changing seasons; and in the simplicity of doing and being.The language of scent is one we’ve reimagined in many ways, but at the heart of it; it is a reflection of our inner world and a light that glows from within. We are guided by the idea of how a scent is able to entirely change a mood or space; a ‘state of mind’—a belief in the joy of shared moments; in the beauty of our everyday; in the warmth of changing seasons; and in the simplicity of doing and being.

We invite you to explore our Scentscape, dreamt up and inspired by moments, nature and the seasons through time. Here we hope you find cherished pieces to keep and to come home to; one that celebrates your space with warmth and light for a long time.

Check out the website here

The Moodboard

Timeless, light and approachable

The Visuals

We’ve chosen a dark Forest Green and a warm Ivory Beige as the main brand colours, to evoke the warm and cosy feelings of burning a candle in the comfort of your own space. For a cleaner and more minimal look, we’ve used a sans serif font with the overall brand direction being more typography-led to keep things simple and timeless.

Photography

The photography direction anchors around a light background and using natural objects like rocks and leaves, along with elements that are related to each scent in order to give an accurate visual representation of each candle’s scent. Lifestyle shots are often included, along with various film iterations to convey a laidback and relatable aesthetic.