NHB Social

Art Direction, Social Media (2021 - ) | The Secret Little Agency

Think you can digest Singapore’s heritage all at once? Neither did I! The always-on social content by National Heritage Board provides bite-sized information of our nation’s heritage through interesting and fun graphics on Instagram and Facebook that keeps the audience engaged and captivated.

The team behind the NHB Socials are involved in every step of the posts, from brainstorming, searching for information on Roots, the National Heritage Board archives, to conceptualising and executing each idea. Ideas can be based on many different pillars, and may coincide with National Holidays, commemorating significant events or even #trendjacking pop culture and current affairs to help the audience feel that the information is more relatable.

View more from NHB’s Instagram page